Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.Some 41% of American adults say they know someone who uses online dating, while 29% indicate they know someone who has married or entered into a long-term partnership with someone they met via online dating.
This section also includes any relevant facts about dating, relationships, and marriage that I thought would be of interest to the dating industry.
The second part is for actual dating services (this includes dating sites and dating apps).
As we ease into 2016, maybe it’s prudent that we take a step back and survey the social media landscape.
For once, it feels like the big giants — like Facebook and Twitter — are actually losing their momentum, and the whole industry feels like it’s shifting.
As always, every stat is linked to its original source and has the source date listed.
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While some of the originals have adapted and still hold their own, a new wave of mobile-first platforms have joined the fray led by tinder.
In just a couple of years since launch, tinder’s simple UX and social/geo matching ability have made it a quick leader in the mobile dating space.
Not only that, but consider the fact that millionaires prefer Linked In over all social networks except Facebook. This statistic actually first came to light back in 2013, but the truth is that You Tube’s popularity and reach has grown even more since then. The above-linked poll of Web users found that 77% use Facebook, 63% use You Tube, 25% use Linked In, 24% use Google Plus, and 21% use Twitter. The largest online dating site is actually a social network: Badoo.